We don't hand clients a glossy guide and wave goodbye. Instead, a Big branding partnership plans for the future and allows for evolution. Because brands are unique, we'll never take a one-size-fits-all branding approach. But we don't believe in a one-size-fits-forever approach, either.
Like most firms, our branding projects consider every aspect of an organization's communication–logo, tagline, color palette, typeface, photography styles, messaging, key values, positioning and more. Some call this a "standards guide." But instead of locking a brand into a rigid identity, we embrace its inevitable evolution.
The result is what we call a Continuity Guide. As the name implies, a Big Continuity Guide tells a brand story–but leaves room to add new chapters every day.
What does a living brand look like? Take a peek inside some of our favorite Continuity Guides.