We know healthcare

Health isn’t something people take lightly, and we approach our many healthcare campaigns knowing they impact actual lives. From print and broadcast, to video and web design, we create and update brands for healthcare clients who enrich their communities.

Every industry has regular shifts that can throw companies for a loop—and healthcare is almost always changing. Discovery and development steer our branding process, and in healthcare, research is especially paramount.

81-percentof consumerssay they’reunsatisfied withtheir healthcareexperience.Source: GE Healthcare & Prophet reports81%
healthcare-graphModerateExcellentLowAverage net margin by hospital rating levels0%2%4%6%8%2008200920102011201220132014Source: Deloitte’s The Value of Patient ExperienceHOSPITALS WITH HIGHER PATIENT-RATED SCORES HAVE HIGHER PROFITABILITY
four-hospitalsThe average city hasfour competinghospitals.Brand preferencein healthcareis possible.Source: GE Healthcare & Prophet reports

Hi-Res Branding ensures your brand story locates and engages with patients who notice—and ultimately prefer—your brand.

Goshen: Brand Re-Launch

Goshen: Brand Re-Launch

Goshen Hospital of northern Indiana decided to end its relationship with a respected research university in order to best serve the friends, neighbors and communities surrounding it. This meant a new name and new look. Goshen has always been close to the community, so they needed a trusted partner who could handle the many phases and obstacles the change would bring. They thought Big, and as a result, the community embraced the change. One year later all main service lines increased, with patient counts rising by 10-15%.

Fort Wayne Orthopedics: Branding materials

Fort Wayne Orthopedics: Branding materials

Fort Wayne Orthopedics (FWO), a northeast Indiana practice, needed a way to share the benefits of the Anterior Hip Replacement Approach. As the only regional practice whose surgeons performed the procedure, FWO was uniquely positioned to educate potential patients. Big delivered a multi-faceted campaign including a microsite to address the digital world, followed by a staggered schedule of radio and print ads, which helped to locate and educate FWO’s client base. Our expertise and strategy helped FWO increase patient count by 13%.

Goshen: Center for Cancer Care patient campaign

Goshen: Center for Cancer Care patient campaign

In early 2017, the Goshen Center for Cancer Care faced the challenge of a regional competitor adding a cancer center to its facilities. Goshen came to Big to sharpen their brand and ensure higher community engagement. Our comprehensive research revealed the areas Goshen could improve upon. Then we created a full campaign—including print, outdoor, a video patient library, an updated website and online ads—that reminded the community of the Goshen Center for Cancer Care’s benefits. Big used an eye-catching, bold style with straightforward headlines to convey the power of second opinions from Goshen. The result exceeded Goshen’s goals, with a 10% higher patient count than the previous year.

More Healthcare Clients

Goshen Health
Fort Wayne Orthopedics
Adams Memorial Hospital
Memorial Hospital
Parkview Health
Bucyrus Hospital
Women's Health Advantage
NutriMost
Dekalb Memorial
Blanchard Valley Health