We know community banking

Each of our community banking clients has their own communities and their own challenges. But all are united by their desire to reach each and every customer with reliable services.

Whether we're creating specific product campaigns that generate ROI, or defining a bank's brand to be sharper and more recognizable, Big is an experienced, trusted partner to banks. Our campaigns promote products and increase revenue. Our branding work increases brand loyalty and solidifies customer preferences. We also have the expertise to train and equip informal brand ambassadors, and save costs with integrated digital marketing tactics.

26-percent-genzGEN Z22% Millennials20% Generation X24% Baby Boomers9% Greatest Generation26%Despite making up 26% of the U.S. population,methods of appealing to Generation Z havelargely gone un-studied.Source: GE Healthcare & Prophet reports
Of banks surveyed,68% anticipateinvesting incardless ATMaccess throughmobile apps.Source: GE Healthcare &Prophet reports68%
70-percent-p2pMORE THAN ANY GROUP SURVEYED, 70% OF GENERATION Z WANTS INSTANT PERSON-TO-PERSON (P2P) PAYMENTS VIA MOBILE BANKING.Source: GE Healthcare & Prophet reports70%

Web and digital campaigns use technology to meet customers where they live. When you combine your vibrant brand story with technological advances, you create brand loyalty.

iAB: Count On It

iAB: Count On It

Visuals and messaging we designed for the annual iAB report became the complete Count On It campaign. iAB was looking to connect with their customers’ lives, and demonstrate their ability to create and maintain relationships while offering personalized services—while also operating with the capabilities of large banking institutions. Big has partnered with iAB over 20 years, aiding in significant growth, including their assets rising from $300 million to over $1 billion.

First Federal Bank: The Eagle

First Federal Bank: The Eagle

The eagle in the First Federal logo was a classic, recognizable symbol that helped establish their unique identity in a crowded marketplace. We utilized the eagle as more than a symbol. It became their official voice in TV and radio spots. Later, when First Federal saw fantastic results from their new voice, they asked us to carry the eagle into all campaigns. By helping them stand out, the campaign sharpened their brand and shifted them to the top of customers’ choices when considering a new bank.

Interra Credit Union: Brand Launch

Interra Credit Union: Brand Launch

Interra is one of the top 3% of credit unions in the country based on assets, so it was only appropriate they came to Big. Our strong research helped us discover the truest version of their brand and deliver a refreshed identity to their members. Driven by our outdoor, display and print ads, Interra saw visible returns—new deposits equaling fivefold their marketing investment.

More Community Banking Clients

Interra Credit Union
First Federal Bank
Farmers State Bank
iAB
German American
Centier
Mechanics
Crossroads
Ossian Bank
The Farmers Bank
Equity Investment Group
Alliance Bank
Commercial Savings Bank