A lot of firms do “branding.” But branding is more than just a little strategy and design. An identity package is important, but some agencies think an identity is only a new logo.
Not at Big. We don't deliver just any brand. We deliver your brand, sharp and in focus—the truest reflection of who you are. A Hi-Res Brand.
Take a look at some of our favorite brand-centered assignments.
Aunt Millie's Sprouted
Whenever a company branches out to a new brand and type of product, it’s crucial to have engaging branding and to understand consumers’ preferences with packaging presentation. So we conducted extensive research, designed the logo and packaging, and determined how this product should be presented in the store. We gave Aunt Millie’s a new line of branding that they could be confident to display and sell.
Green Farm Parts
This Reynold's equipment brand sells John Deere parts online. Since this sub-brand had an established customer base and name, “Green Farm Parts,” it was crucial for their audience to understand the relationship between the main brand, sub-brand, and John Deere. So Big did just that. We took the time to ensure Green Farm Parts had its own logo, look and story. It also remained true to Reynolds, while upholding the expectations of its customers as a John Deere supplier.
Master Spas was an established company, but it was time for their branding to match their vision with a consistent tone and look. We discovered what made Master Spas special and how they stood out from the competition, while also taking time to understand all their sub brands. With this information, we developed the brand architecture: website, logo and brand guide. In the end, we delivered a consistent and professional brand that defined Master Spas.
Packaging can be a customer’s first impression. This is why we brought a new and refreshing start to Solaris’ two product lines, named Livi and LoCor. To us, it wasn’t just an update to the packaging, the product needed to pique the interest of consumers in an eye-catching way. No detail or aspect is too small for Big.
Pape's Archery Unlimited
Pape’s had been a strong company for over 70 years, but the competitive market was now overshadowing this family-owned business. Following our discovery process, we updated the logo and brand guide. The company wanted to sell directly to consumers, so we also produced a major retail website update. The existing catalogue had nearly 15,000 SKU numbers, so we used a Shopify platform to customize the site. This new site and rebrand was finished in time for the busy spring season!
Timberline isn’t your typical pet food supplier. They focus on improving their products to be more nutritious in order to provide pet stores, zoos and pet owners with better quality food for their animals. Big wanted to tell this crucial part of their story, and we did. Through messaging, a logo, print ads and a tagline that captured the key strengths, Timberline was set apart from its competitors thanks to a new brand that had the right balance of polish and personality.
Big has a dedication that is rare and valuable.
- Tim MacDonald
Chief Advancement Officer for David C Cook
Hi-Res Branding Services
From positioning to packaging to promotion, we’ll get your product in front of the people who want it.
New Brand Development
There is no impression like a first impression. Our strategic positioning and thoughtful creative ensure your brand is quickly acknowledged as a market leader.
Brand Structure & Organization
Rapid growth, product diversity, multiple divisions or sub-brands—all of these can dilute the effectiveness of your brand. Big can unify all of these components under a comprehensive branding system.
A brand‘s true personality changes as it matures. If your brand is more than five years old, we can help you stay unique, relevant and on top of your market.
Mergers & Acquisitions
You have joined forces with another brand to create a stronger organization—now what? Big can help you achieve a perfect balance between creating a new brand and maintaining brand equity.
What Does a Hi-Res Brand Do?
See the very real effects when you focus your brand story.
Check out some visual identities we've designed and sharpened.
Your Hi-Res Brand comes with a guide to help you use and apply your brand story. Check out these samples.