You know the phrase: “Keep it simple, stupid.” It’s a design principle. (And, as far as we’re concerned, really a life principle.) Right now a bunch of companies are getting serious about applying it to themselves. They’re taking their logos and, well, kind of stripping them down. It’s an evolution we’ve seen the last several years among all kinds of industries, including a lot of big-time brands. Occasionally the change is subtle—almost imperceptible—but other times, it’s major. Interestingly, some of the modifications hearken back to earlier versions of a company’s logo.

See old and new incarnations of brands that are making this move and hear about some of the reasons why.

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Then, find out what WE think of the article and this trend with our resident brand strategy experts, Chad and Ben.