Let's kick back and be ourselves.
Make the sale. Close the deal. Win the bid. Is that all you or your organization is focused on? If so, then you’re missing a big part of the pie—a pie we call the Influence Loop.
There’s a growing trend in the design world, and it has to do with brand identities. Logos all over the place are being streamlined, following the adage, “Keep it simple, stupid.” See the evolutions of some of the most recognizable company symbols and read about what’s causing the shift.
How you can say you won 2021: This weekend will see the matchup of the experienced veteran versus the up-and-coming superstar. Where does your organization fall? 2021 will show who has real staying power in the marketplace. Want some tips so you can come off the victor? We’ll give you 5 things to think about for your 2021 game plan.
We talk a lot about the customer experience. So do our customers. But sometimes we find that they define it a bit more narrowly than we do.
You know the feeling. Sales are going soft. A new competitor is gaining traction. Your website is feeling wonky. The limelight has cooled. Whatever the circumstance, it’s enough to inspire a call to your marketing partners—and when you do, you ask for SOMETHING.
Think your strategy is spot-on? Well, you’d probably be hard pressed to say it’s better than a company based in Seattle that sells beverages in white cups with green logos.
Like many clients, Brookside Labs came to us with one goal in mind: GROWTH. As one of the nation’s oldest soil testing laboratories, they had decades of experience helping farmers and agribusinesses maximize profit. Now they wanted us to help them do the same.
In today’s global market, consumers have more choices than ever before. So if you want your company to stand out, you need a compelling brand. At Big, we believe effective, engaging brands aren’t created—they’re found. We’ve developed the 3D process to describe what we call Hi-Res Branding: Discover, Develop, Deliver.
There is a ground-breaking thought from one of marketing’s giants, Philip Kotler, that gets to the heart of Hi-Res branding. He says that to best serve a company’s interests, you have to serve a customer’s interest first. To put it bluntly, it’s not all about you.
What makes up a brand? It’s more than some slick visuals. Some of it’s invisible because it lives in the mind. Or it lives somewhere we can’t even define. And a firm that’s working to craft an identity while also really caring for people—that’s something folks want to get behind.
The human brain is always passively listening for relevant information. That’s why we notice our name being said in a loud, crowded room. What is important to us cuts through, even when we aren’t paying attention. So, the key to standing out from other marketing background noise is to provide relevant and specific information.
You’ve probably heard the phrase "The medium is the message." It was coined by Marshall McLuhan in 1964 to explain the complicated relationship between a message and how it is conveyed. His theory was that the medium used influences how the message is perceived.