Let's kick back and be ourselves.

Finally, a place on the website for us to say whatever we want (aka our blog). But this isn’t just us rambling. Our goal is that it’s always fresh and fun and never wastes your time.

Recession-Ready Branding Part 3

When it comes to building your brand, it’s always a good idea to put yourself in your customers’ shoes. This is especially true during a recession. By tailoring your marketing strategy to the needs of your target audience and following industry trends while maintaining your brand voice, you can ensure that your business comes out ahead.

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Recession-Ready Branding Part 1

In times of recession, marketing is more important than ever. Set yourself up for long-lasting success by preparing to maintain your advertising budget when other brands may not. In a less crowded market, you can stand out and rise above the competition.

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Recession-Ready Branding Part 2

When it comes to building your brand, it’s always a good idea to put yourself in your customers’ shoes. This is especially true during a recession. By tailoring your marketing strategy to the needs of your target audience and following industry trends while maintaining your brand voice, you can ensure that your business comes out ahead.

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Find your signature moments

Your brand should be engaging, not tedious. When your customer experience starts to feel like a mindless routine, you need to find your unique signature moments.

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Be realistic. Be responsive. Be ready.

There are signs all over—perhaps the prices of gas and food being the biggest—that point to an upcoming recession. Are you prepared? How will your marketing hold up? Start focusing on your strategy now for better results.

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Are you singing the company culture blues?

You want a brand that connects with customers. But you need a brand that engages employees. The best brands do both. If your culture is coming up short, it might be time to take a look at your brand.

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When emotions run high, so do sales

The best branding sometimes flies in the face of logic.

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The Big “Big Game” Roundup

Like most of America, we were huddled around our TVs a few Sundays ago, watching the biggest brands duke it out for the title of “2022 TV Commercial Champion.”

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Everyone Loves a List

More than likely, you probably look forward to some companies’ end-of-year/beginning-of-year lists or announcements. It’s a great way to wrap up the last 365 days and anticipate the next 365.

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Get 'em to buy. Keep 'em buying. Get others to Buy

Make the sale. Close the deal. Win the bid. Is that all you or your organization is focused on? If so, then you’re missing a big part of the pie—a pie we call the Influence Loop.

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You can satisfy your customers.

There’s one universal truth we can all agree on: customer service is THE WORST.

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Trust is a must.

We think about trust a lot when it comes to relationships. But how about brands?

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KISS your brand. Or should you?

There’s a growing trend in the design world, and it has to do with brand identities. Logos all over the place are being streamlined, following the adage, “Keep it simple, stupid.” See the evolutions of some of the most recognizable company symbols and read about what’s causing the shift.

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Can’t we all just get along?

You could almost say there are two camps in the advertising world: brand builders and performance marketers.

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Brady or Mahomes. Which are you?

How you can say you won 2021: This weekend will see the matchup of the experienced veteran versus the up-and-coming superstar. Where does your organization fall? 2021 will show who has real staying power in the marketplace. Want some tips so you can come off the victor? We’ll give you 5 things to think about for your 2021 game plan.

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Made the sale? Congrats! Now keep the convo going.

We talk a lot about the customer experience. So do our customers. But sometimes we find that they define it a bit more narrowly than we do.

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Stop asking “What's next?” Start with your why.

You know the feeling. Sales are going soft. A new competitor is gaining traction. Your website is feeling wonky. The limelight has cooled. Whatever the circumstance, it’s enough to inspire a call to your marketing partners—and when you do, you ask for SOMETHING.

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Venti Brand Strategy, please. With extra pumps of customer experience.

Think your strategy is spot-on? Well, you’d probably be hard pressed to say it’s better than a company based in Seattle that sells beverages in white cups with green logos.

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Looking for Growth? First, you have to find fertile ground.

Like many clients, Brookside Labs came to us with one goal in mind: GROWTH. As one of the nation’s oldest soil testing laboratories, they had decades of experience helping farmers and agribusinesses maximize profit. Now they wanted us to help them do the same.

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Upgrade to a 4K brand.

In today’s global market, consumers have more choices than ever before. So if you want your company to stand out, you need a compelling brand. At Big, we believe effective, engaging brands aren’t created—they’re found. We’ve developed the 3D process to describe what we call Hi-Res Branding: Discover, Develop, Deliver.

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Consistency vs Continuity

Many organizations think that consistency is key to a successful brand. At Big, we think about it a bit differently.

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Hi-Res Branding. It's all about your customers, not you.

There is a ground-breaking thought from one of marketing’s giants, Philip Kotler, that gets to the heart of Hi-Res branding. He says that to best serve a company’s interests, you have to serve a customer’s interest first. To put it bluntly, it’s not all about you.

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I Ride for the Brand

What makes up a brand? It’s more than some slick visuals. Some of it’s invisible because it lives in the mind. Or it lives somewhere we can’t even define. And a firm that’s working to craft an identity while also really caring for people—that’s something folks want to get behind.

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Living Brands Versus Locked Brands

In a marketplace that’s always changing, it’s impossible to control or predict each new development. So what do you do? How can you build a brand that responds to the changes without losing equity? What you need is a Living Brand.

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Setting the Standard

A strategic brand standards guide builds credibility and allows continuity. At Big, branding is what we do. But we approach brand standards guides a bit differently than some.

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Marketing Plans. Your Roadmap to Success.

When was the last time your organization made a capital expenditure without first making a plan for that investment? Probably never, because spending without planning is foolish and wasteful.

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Customer Personas. A personalized sketch of your audience.

The human brain is always passively listening for relevant information. That’s why we notice our name being said in a loud, crowded room. What is important to us cuts through, even when we aren’t paying attention. So, the key to standing out from other marketing background noise is to provide relevant and specific information.

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Millennials, the medium and the message.

You’ve probably heard the phrase "The medium is the message." It was coined by Marshall McLuhan in 1964 to explain the complicated relationship between a message and how it is conveyed. His theory was that the medium used influences how the message is perceived.

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