Let's kick back and be ourselves.

Finally, a place on the website for us to say whatever we want (aka our blog). But this isn’t just us rambling. Our goal is that it’s always fresh and fun and never wastes your time.

Can’t we all just get along?

You could almost say there are two camps in the advertising world: brand builders and performance marketers.

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Brady or Mahomes. Which are you?

How you can say you won 2021: This weekend will see the matchup of the experienced veteran versus the up-and-coming superstar. Where does your organization fall? 2021 will show who has real staying power in the marketplace. Want some tips so you can come off the victor? We’ll give you 5 things to think about for your 2021 game plan.

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Made the sale? Congrats! Now keep the convo going.

We talk a lot about the customer experience. So do our customers. But sometimes we find that they define it a bit more narrowly than we do.

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Stop asking “What's next?” Start with your why.

You know the feeling. Sales are going soft. A new competitor is gaining traction. Your website is feeling wonky. The limelight has cooled. Whatever the circumstance, it’s enough to inspire a call to your marketing partners—and when you do, you ask for SOMETHING.

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Venti Brand Strategy, please. With extra pumps of customer experience.

Think your strategy is spot-on? Well, you’d probably be hard pressed to say it’s better than a company based in Seattle that sells beverages in white cups with green logos.

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Looking for Growth? First, you have to find fertile ground.

Like many clients, Brookside Labs came to us with one goal in mind: GROWTH. As one of the nation’s oldest soil testing laboratories, they had decades of experience helping farmers and agribusinesses maximize profit. Now they wanted us to help them do the same.

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Upgrade to a 4K brand.

In today’s global market, consumers have more choices than ever before. So if you want your company to stand out, you need a compelling brand. At Big, we believe effective, engaging brands aren’t created—they’re found. We’ve developed the 3D process to describe what we call Hi-Res Branding: Discover, Develop, Deliver.

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Consistency vs Continuity

Many organizations think that consistency is key to a successful brand. At Big, we think about it a bit differently.

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Hi-Res Branding. It's all about your customers, not you.

There is a ground-breaking thought from one of marketing’s giants, Philip Kotler, that gets to the heart of Hi-Res branding. He says that to best serve a company’s interests, you have to serve a customer’s interest first. To put it bluntly, it’s not all about you.

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I Ride for the Brand

What makes up a brand? It’s more than some slick visuals. Some of it’s invisible because it lives in the mind. Or it lives somewhere we can’t even define. And a firm that’s working to craft an identity while also really caring for people—that’s something folks want to get behind.

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Living Brands Versus Locked Brands

In a marketplace that’s always changing, it’s impossible to control or predict each new development. So what do you do? How can you build a brand that responds to the changes without losing equity? What you need is a Living Brand.

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Setting the Standard

A strategic brand standards guide builds credibility and allows continuity. At Big, branding is what we do. But we approach brand standards guides a bit differently than some.

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Marketing Plans. Your Roadmap to Success.

When was the last time your organization made a capital expenditure without first making a plan for that investment? Probably never, because spending without planning is foolish and wasteful.

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Customer Personas. A personalized sketch of your audience.

The human brain is always passively listening for relevant information. That’s why we notice our name being said in a loud, crowded room. What is important to us cuts through, even when we aren’t paying attention. So, the key to standing out from other marketing background noise is to provide relevant and specific information.

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Millennials, the medium and the message.

You’ve probably heard the phrase "The medium is the message." It was coined by Marshall McLuhan in 1964 to explain the complicated relationship between a message and how it is conveyed. His theory was that the medium used influences how the message is perceived.

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