Brand & Demand

On every assignment, the Big team takes the same approach—Discover, Develop, Deliver. We begin by conducting research to gain insight. We build strategy around the knowledge gained, and use it to implement a strong direction. That direction helps create compelling deliverables designed to move the needle. Ultimately, it all leads to a great return on investment. Because as we like to say, “It only matters if it works.”

At Big, we excel at every aspect of planning, creative and production. Our list of capabilities demonstrates the scope of what we do, and offers insight into how exactly we can help you achieve the results you’re looking for. Take a look at each category and how we utilize every avenue available. Imagine the possibilities that are waiting for your brand.


Brand strategy development

Brand discovery

Brand positioning

Brand architecture development

Visual identity development

Logo development

Brand voice development

Primary messaging development

Campaign development


Category and consumer insights

Foresight workshops

New-to-world brand development

Product and service design

Prototyping and concept testing


Print collateral

Print and radio advertising


Direct mail


Trade shows

Outdoor signage

Promotions/Guerilla marketing




Website design and development

Mobile app development

Email marketing

Search engine marketing (PPC)

Search engine optimization

Digital advertising

Social media marketing and management

iBooks and eBooks


Content creation

Sitemap development

Comprehensive wireframes




TV spots


Corporate video

Concept development

Storyboard creation

Complete production


Brand diagnostics

Competitive analysis

Competitor analysis

Communications audit

Primary research

Secondary research

Focus groups

Strategic Planning

Product positioning

Distribution complexities

Sales process management

Marketing plans

Campaign plans

Media plans

Customer Journey Mapping

Demand Analytics

Metric development

Digital analytics

Audience feedback

Customer profiling