Big e-Books

We don’t just tell branding stories; we write them, too. Big
e-books are here to give you free advice on Thinking Big.

  • Big Trends for 2011

    No crystal ball. No tea leaves. No cootie-catcher (if you don’t know, ask your kids). Using the power
    of Big thinking, we are ready to glimpse into the future with our branding predictions for 2011.

  • Thoughts that count: A Big primer on thought leadership

    Positioning yourself as a thought leader (aka expert) costs little more than your time, but it can raise
    your company’s profile in ways that are important to your business. Learn five ways to get your name
    and expertise out there for your customers’ benefit—and also for yourself.

  • Logo Mojo

    This book isn't about traditional logos. Traditional logos just sit there, holding down a corner of the letterhead.
    Today's logos are active, living brand representatives. They tell a story. They engage the customer. They are
    an important part of your voice in the market place. This e-book will give you a few tips on what makes a logo
    strong, what subtleties to look for in a logo and a “behind the curtain” look at the magic of our award-winning,
    clutter-busting logos.

  • 8 Big Branding Truths

    To “think Big,” you’ve got to start by learning what Big thinks. Discover eight timeless truths
    guaranteed to boost your branding efforts.

  • Winter Wonderbrands

    Holiday promotions are a great way to strengthen client and customer relationships – and your
    competitors know it. Will your gift get lost in the pile of fruitcakes? Your card stuck in the stack?
    Not if you learn these 10 simple holiday branding strategies.

  • Copy Winner

    Headlines are like book titles. They either draw your audience in or drive them away. The right words
    can make the difference between branding glory and anonymous defeat. Discover Big’s secrets
    to winning headlines.

  • Big Trends for 2010

    In this special report, it’s time to break out the Big crystal ball and make our 2010 predictions.
    This year, several of 2009’s trends still dominate—but they’re being taken to the next level.

  • Brand-aid

    In this e-book, we’re exploring the seven most-overlooked brand touchpoints. While many marketers
    focus on big-picture tactics—Web, ads and collateral—they tend to overlook less obvious components
    critical to their overall brand health.