What's New
Nonprofit with global impact celebrates 25th with Big’s help
Mercy Ministries, a Nashville-based nonprofit with a global reach, is celebrating its 25th anniversary April 17-19 with special events and celebrity guests from around the world.
Since last fall, Big has played a significant part in branding and promoting the event, developing anything from identity for the 25th to a commemorative magazine, invitations, posters, trade ads, Web site, and more.
According to Christy Singleton, executive director of development for Mercy Ministries, “Big’s work on this event has been exceptional—simply the best creative we’ve ever had from an agency. They’ve not only given us a sophisticated, national ‘look’ for the 25th, but what they’ve created is resonating with and energizing our target audiences, volunteers, and supporters.”
Mercy Ministries has locations worldwide and provides life-changing services to young women suffering from debilitating conditions. To learn more, visit mercyministries.com.
Mechanics Savings Bank selects Big as agency of record
Mechanics Savings Bank in Mansfield, Ohio, has named Big as its agency of record. Big will be working on a range of marketing initiatives, including identity, branding, and advertising.
“We chose Big as our agency of choice due to their capabilities, depth of experience and knowledge of marketing and advertising,” said Kristi Lord, director of marketing and advertising.
“Big proved they can provide much more than creative thought and design, but also a sound branding strategy. We look forward to making our advertising dollars go further with Big by creating advertising messages that are meaningful to our market, measurable to our bottom line and capable of raising our brand in the community.”
Mechanics Savings Bank has five locations in north central Ohio and total assets just over $300 million.
To learn more, visit mechanicsb.com.
Big wins 4 national advertising awards
Big has won four national advertising awards from the Service Industry Advertising Awards competition.
This competition recognizes advertising excellence from service industry providers and included nearly 2,000 entries this year. A national panel of judges evaluated and rated entries in 12 groups and 27 categories.
Big received two gold awards: one for its “Youniversity” campaign done for Huntington University and another for a trade ad for the Missionary Church USA.
Big snagged a silver award for its work on the Missionary Church Today magazine and a bronze award for the PR and branding work completed during Matthew 25 Health & Dental Clinic’s capital campaign.
Big names account director
Michael Motherwell has joined Big as account director. He’ll be managing client relationships and enhancing their strategic marketing and business initiatives.
Motherwell brings a stellar marketing résumé to Big with over 20 years of experience in public and private business sectors. He’s not only worked in but has also held senior management roles in product development, marketing and sales, and strategic planning—in healthcare, consumer, industrial, and technology based industries.
“Mike is an outstanding addition because of the value he brings to the table for clients,” said Chad Stuckey, president and creative director. “His strategic business planning experience, in particular, elevates him from an ‘order taker’ to someone who helps clients add to their bottom line.”
Motherwell holds a degree in marketing from Indiana University and another one from Purdue University in business management
and supervision.
Symmetry Medical names Big marketing firm
Warsaw-based Symmetry Medical, Inc. has named Big as its marketing firm.
Big will be working on a range of marketing initiatives, including a corporate advertising campaign, trade show marketing, and new product introductions.
“We are pleased to be working with The Brand Innovation Group, a company that combines a wealth of marketing experience and a vision for innovation that mirrors the ambitions of Symmetry Medical,” said Rob Sullivan, Senior Marketing Manager at Symmetry Medical. “In particular, we look forward to realizing the benefits that The Brand Innovation Group can bring to expanding the awareness to Symmetry Medical’s Total Solutions® offering.”
Symmetry Medical is a leading provider of implants, instruments and cases to orthopedic device manufacturers.
Realtor Association partners with Big
Fort Wayne Area Association of REALTORS® (FWAAR) and the Fort Wayne Area Multiple Listing Service (MLS) have named Big as their agency of record.
Big is coordinating all aspects of FWAAR’s branding and marketing, including a comprehensive brand assessment with public relations and advertising campaigns based on the research.
“The Fort Wayne Area Association of REALTORS® and MLS are excited about working with Big,” said Karan Flick, CEO. “We’re confident that the Big team—through their strategic prowess, innovative marketing, and exceptional creative talent—will help us develop our identity and strengthen our Association and MLS to the benefit of our members and the communities they serve.”