REI’s newest lifetime member
I love REI. It’s the nation’s largest consumer cooperative with more than three million active members. REI is all about outdoor adventure; Biking, kayaking, hiking and camping. Whether you walk into one of their stores (the closest one to Fort Wayne is in Michigan) or visit the REI website, their passion for outdoor adventure is [...]
It’s what’s on the outside that counts
Let’s make it official. Fossil has it going on! Seriously, there are tons of watch manufactures in the world. But which one of them has turned their product packaging into something as collectable as their product? In fact, Fossil’s classic tin packaging has been a major brand asset representing all that Fossil stands for: style, [...]
That’s a win-win-win.
I love the Addy Awards–always have. We have won literally hundreds of awards over the past 15 years. And, I’ve worked at places where winning the gold and subsequent bragging rights are the priority. But, I can see how the Addys have helped us “win” in more significant ways:
First, the Addys give us an opportunity [...]
“Not Just Spreadsheets” Mark Felger – 2/19/10
“But normalcy is breeding complacency – perhaps because complacency is normal.”
I ran into this statement last fall reading an online article written by Justin Fox for Time Magazine (“Three Lessons of the Lehman Brothers Collapse”). Now, I’m not a big quote guy, and I’m not sure why this quote grabbed my attention, but it did. [...]
cre-a-tiv-i-ty : noun – By Brandon
cre-a-tiv-i-ty –noun
1.the state or quality of being creative. 2. the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination: the need for creativity in modern industry; creativity in the performing arts.
Creativity is such a fickle concept. Where does it [...]
February Logo – An Oldie, but a Goody
Everybody loves the classics – logos, that is. From Budweiser and Coca-Cola to Ford and Nike, timeless logos just stick with us. The logo used on the Polaroid 95a Land camera (manufactured from 1954 – 1957) is no exception. The simple, yet sophisticated sans-serif type combined with two overlapping circles, creating a positive-negative mark, makes [...]
PyroMarketing sets Big ablaze
No, our building didn’t catch fire Thursday (thank goodness!), but a half-day seminar did light a fire under many of us who heard about PyroMarketing.
The person striking the match and leading the seminar was none other than Greg Stielstra, author of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life.
Stielstra contends [...]
It’s a Big week
As you may know, it’s Big’s 15th anniversary this week—Monday, February 15, to be exact.
We’ve got a lot going on this week with a special, 15th anniversary edition of our “Lunchbox Series,” featuring guest speaker Greg Stielstra, author of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life. He’ll be here [...]
Finding Happiness in Despair – BenG
Despair.com is a great example of how to live out a brand in every detail. And it brings a little happiness to my day each time I visit.
Memos from Mark
I am not creative. There, I said what everyone else at Big already knew. I’m the operations guy. Not cool. Not creative. Just the facts – and the dollars. Everyone is my best friend twice each month. After that, they politely put up with me.
Like everyone else here, I spend a lot of time on [...]
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