Big Idea

Big branding ideas hit the road.

Goodwill Industries of Northeast Indiana, relies on a small fleet of trucks to pickup and deliver a huge volume of donations. By Thinking Big, they were able to turn these trucks into rolling billboards. Entertaining headlines, unique photography and bright colors delivered the Goodwill branding message on time and on budget.

Goodwill Industries

Discover how Big led electric motor manufacturer Genteq through the gargantuan process of rebranding in record time with amazing results.

Get the inside scoop on Aunt Millie’s Bakeries’ new identity—and a rapid-rise relationship that’s expanded 
far beyond mere package design.

Branding, positioning and launching any new skincare brand on a national scale is no easy feat. Unless you have Big by your side.

Take notes on how Huntington University’s student recruitment campaign became a marketplace standout and increased campus visits by more than 20%.

What started as designing book covers for David C Cook led to crafting their global brand’s positioning. Learn how the story unfolded.